European E-Commerce Awards 2014 – Winners Announced

Barcelona, June 17 2014,Tesco and Asos take home the gold at the European E-commerce Awards at the 6th Global E-commerce Summit 2014. 

The winners of the European E-commerce Awards, hosted by Ecommerce Europe and the Global E-commerce Summit, have been announced., Tesco and Asos have been honoured with the golden awards in the Entrepreneurial, Cross-Border and Pure Player categories. The Award Ceremony took place during the Global E-commerce Summit on June 17, in the presence of 700 international e-commerce professionals and entrepreneurs.

Winner of the Entrepreneurial Award
In Europe there are many brands, retailers and pure players who are doing amazing things in e-commerce. Some are content to innovate within the boundaries of their own countries while others are being even more pioneering in their engagement with other country markets. However, these innovative companies are not always visible to the whole industry. With this Award, we will recognize the e-commerce actors who have the most innovative, groundbreaking, smart, game-changing operations in Europe. As such, size and maturity are immaterial. However, the winner of this Award has to be a real entrepreneur in its field.

This year, the winner is from The Netherlands. According to the jury, convinced the jury with great incremental innovation, unseen within many other established businesses. The company has reinvented itself every year. has opened up to competitors by a new partner concept and has created a marketplace in a bold and innovative way. They engage competitors to drive their own growth. This is a sign of true innovation and entrepreneurship.

The second place went to and the third place was secured by

Winners of the Omnichannel and Pure Player Award
The Top 5 of both the Omnichannel and Pure Player Awards were nominated by our professional jury and 'quick scanned' by the ShopExperience Audit executed by GfK.

The Omnichannel Award was awarded to Tesco, with M&S ranking second and ranking third. According to the jury Tesco is winning the Golden Multichannel Award because they are a truely outstanding multichannel player across at least three international markets and they have achieved to deliver across all active markets. Tesco pioneered online groceries and this is still reflected in their large and leading market share. They were amongst the first grocery player to offer non-food online. Also, in terms of omnichannel, they played a pioneering role by introducing pick-from-store. Logistics and fulfilment are very well organized. Tesco innovated in plenty of areas, including launching virtual grocery stores at tube stations and interactive loyalty cards. Tesco is very strong in innovations both on the front- and the backend, the Tesco App for instance very much stands out. Tesco has become a true omnichannel business. Employees are connected, channels are very well integrated and knitted together. Also the internationalization of Tesco is very powerful. However, the integration of food and non-food e-commerce could, according to the jury, be further improved. Brand building and digital design are not ideal.

Asos was awarded with the golden Pure Player Award, followed by winning silver, and Net – a – Porter who won bronze. According to the jury ASOS goes beyond purely generating transactions: They engage beyond the customer life cycle and become part of the whole life style of the shopper, engaging them to come back. They have a strong and sound international strategy that pays off in solid growth. They are strong in innovating features that make differences, such as the fashion finder and the pilot of changing rooms at pick- up points. ASOS' efforts translate into loyal customers. Their content and communication is consistent, as is their presence across devices. They could improve on offering reviews and ratings and on customer service.

For more information about the European E-commerce Awards, the jury and a picture of the winners please click here.

Global E-commerce Summit
The award ceremony of the European E-commerce Awards took place during The Global E-commerce Summit in Hotel Arts, Barcelona, Spain on June 16-18. The Global E-commerce Summit is the annual global event where established (online) retailers, entrepreneurs, e-commerce experts from emerging markets and award-winning e-commerce players of the world gather! The summit in 2014 was the 6th edition.

For more information, please go to Check the website for the exact dates and program of next year's edition in Barcelona in June 2015.


End of press release

For more information about the Global E-commerce Summit and the European E-commerce Awards:

BBP Media
Heidi Bouhuijzen

About the Global E-commerce Summit
Launched six years ago, the Global E-commerce Summit is the leading international event that focuses on the most important trends and developments in global e-commerce, cross-border trading and omnichannel retail. After editions in Amsterdam and Monaco, the event settled on Barcelona, which has now been the home of the summit and the awards ceremony for the last four years.

Three days with inspiring key notes, market insights, business strategies, useful business cases, networking possibilities (like the Global E-commerce Party) and of course the fourth edition of the European E-commerce Award ceremony.

In 2014 the theme will be The Next E-commerce Revolution: No Borders, No Channels.

About Ecommerce Europe
Ecommerce Europe is the association representing 5,000+ companies selling products and/or services online to consumers in Europe. Founded by leading national e-commerce associations, its mission is to advance the interests and influence of e-commerce in Europe through advocacy, communication and networking. Website:

National associations that are members of Ecommerce Europe
Austria aCommerce Team 
Belgium Becommerce
Czech Republic APEK
Denmark FDIH
Finland Finnish Commerce Federation Finland
France  FEVAD Finland
Greece GRECA
Ireland  Retail Excellence Ireland
Italy Netcomm
The Netherlands
Norway DistansehandelNorge
Poland e-Commerce Polska
Spain Adigital
Switzerland NetComm Suisse

Ecommerce Europe AISBL
Rue de Trèves 59-61, B-1000 Brussels, Belgium
Twitter: @Ecommerce_eu

Press contact Ecommerce Europe
Wijnand Jongen - Chair of the Executive Committee
Tel.: +31 318 648 575
Cell: +31 6 55 87 69 68