Give Back Beauty operates in the distribution, licensing and global partnerships of prestige fragrances and other beauty products through some controlled companies, each focusing on a specific Brand or activity of the beauty value chain.
Our non-core activities include strategic beauty advisory to leading luxury groups and Brands and digital innovation incubation in beauty. The group has recently decided to adopt the name Give Back Beauty to reflect the fact that a portion of the profits generated is donated to selected foundations. At the core of what we do is the belief that (i) sustainability and giving back to society are integral parts of building a business, (ii) strong ethical principles are key for long-term success, and (iii) disrupting the rules of the game is difficult but brings higher rewards. Our unique value proposition results in beauty businesses models tailor made for each Brand and built around Brand equity protection and development and maximization of shareholder value.