Criteo S.r.l.

Criteo è un’azienda di digital marketing e una piattaforma pubblicitaria leader per l’open Internet, un ecosistema che favorisce la neutralità, la trasparenza e la completezza. Grazie alla sua suite olistica di soluzioni pubblicitarie, retailer, aziende ed editori di tutte le dimensioni possono accedere ai dati e alla tecnologia che soddisfano al meglio le esigenze dei propri clienti.

Fondata a Parigi nel 2005 da Jean-Baptiste Rudelle, CEO di Criteo, permette alle aziende di coinvolgere e convertire all’acquisto i potenziali clienti online, operanti da desktop, portatile, tablet o smartphone.

Al centro delle attività c’è il motore di Criteo, che consente di offrire in tempo reale annunci pubblicitari personalizzati con il prodotto giusto, all’utente giusto, nel momento giusto.

Attraverso i suoi algoritmi predittivi, Criteo offre servizi di display advertising online basati sulle performance, lavorando in tempo reale sui dati dei consumatori.

La società misura il ritorno sulle vendite post-click, rendendo così il ROI trasparente e semplice da calcolare. Dalla sua fondazione, Criteo è cresciuta in maniera significativa fino a diventare un’azienda globale, assumendo veterani del settore per acquisire uno spessore internazionale fino a consolidarsi in maniera stabile in Europa, Stati Uniti e Asia.

Cavalcando “l’onda dei big data” e incorporando dati di elevata qualità nella propria attività come componente fondamentale nel processo di transizione dello spazio pubblicitario online, Criteo ha incrementato nel tempo l’accuratezza dei suoi algoritmi.

Attualmente Criteo impiega 2.700 dipendenti in più di 30 uffici in America, Europa e Asia Orientale, collaborando con 19.000 clienti e migliaia di editori in tutto il mondo, per offrire pubblicità efficace su tutti i canali, applicando il machine learning avanzato a insiemi di dati senza precedenti.

Denominazione Azienda:

Criteo Srl

Siti Internet:

www.criteo.com/it

Blog:

https://www.criteo.com/it/insights/format/blog/

Sede Legale:

32 Rue Blanche, 75009 Parigi, Francia

Sede Operativa:

Piazza Arcole 4, 20143 (Milano)  

Partita Iva:

484786249 RCS Parigi

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