Banca Sella, founded in 1886, is the most important bank of Gruppo Banca Sella, which includes more than 20 companies operating in different fields of activity and geographical areas, providing a wide range of products and services. Banca Sella offers an all-round service to meet all the needs of its customers, paying careful attention to personal finance, asset management and private banking.
Banca Sella is a leader in innovation research and development: besides the business development, Banca Sella pays the utmost attention to the creation of the most convenient and up-to-date instruments to help customers in their personal asset management. In particular, in fields such as e-commerce and payment systems business, Banca Sella stands among the Italian market leaders both with its brand Sella.it for internet banking services and as Visa’s and Mastercard’s Principal Member(since 1996).
In 1998, when Microsoft® and Yahoo® launched ‘E-Christmas’, an initiative to advertise e-commerce in Europe, Banca Sella handled the first e-commerce transactions in Europe for a tie store. In 2001 the payment system Gestpay was created and in May 2009, thanks to an agreement between Gruppo Banca Sella and PayPal™, it became the first platform to include PayPal™ as one of the available payment systems.
In 2011 Gruppo Banca Sella launched Up Mobile, a new mobile payment system to make payments using smartphones, simply shooting a Qr Code displayed by retailers, with no need to use your credit card.