Human Highway

Sigillo Business Partner
Denominazione Azienda: Human Highway srl
Sito/Siti Internet: http://humanhighway.it
Email: info@humanhighway.it
Blog: /
Sede Legale: Via Podgora 13, 20122 Milano
Sede Operativa: Via Tortona 37, 20144 Milano
Partita Iva: Euro 10.000

 

Human Highway è un istituto di ricerche e analisi specializzato sui servizi, la comunicazione e il marketing online.

L’attività di ricerca di Human Highway si svolge prevalentemente sul Web, mediante l’utilizzo di un panel rappresentativo della popolazione Internet (OpLine). L’analisi dei dati ricavati dalle interviste online è spesso associata a lavori di data mining/modelling di fonti informative aziendali (DB di marketing e vendite, Web log files, campagne di comunicazione, etc.) o alla raccolta automatica di dati pubblici sul Web, ottenuta mediante crawler, parser e l’utilizzo delle API di alcune piattaforme digitali.

Le aree di competenza della società si riassumono in cinque punti:

 

1-      Sviluppo delle Best Practices nel campo della ricerca campionaria online di ogni genere, basate su strumenti e soluzioni maturati in oltre dieci anni di esperienza nel settore

2-      Tracking dei fenomeni rilevanti dell’Internet economy (Gaming, eCommerce, Mobile, online Video, contenuti digitali, Social Media)

3-      Analisi dell’informazione online e del fenomeno della diffusione / amplificazione dei contenuti sui Social Networks

4-      Studi di efficacia della comunicazione interattiva, attraverso l’analisi del ROI delle campagne pubblicitarie online e delle campagne cross-mediali in generale

5-      Event Feedback Surveys per la raccolta istantanea di informazione in occasione di un evento fisico o mediatico

More info: www.humanhighway.it

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