Adabra

Denominazione Azienda:

Adabra

Sito Internet:

www.adabra.com

Contatti assistenza clienti:

/

Blog:

http://www.adabra.com/news-press-ecommerce/

Sede Legale:

Via Spallanzani 23 C/O Innovation Building 52100 Arezzo (Ar)

Sede Operativa:

Milano, Lugano, Londra, Parigi

Partita Iva:

02087840514

 

Adabra è una piattaforma web che permette di incrementare le performance di ogni sito web. Basata su learning machine, gli algoritmi proprietari, permettono grazie ad una sofisticata architettura di intelligenza artificiale di ottimizzare la comunicazione incrementando il roi, le pagine viste, i lead e le vendite.

Adabra offre ai visitatori un'esperienza di shopping personalizzata e piacevole analizzando i loro comportamenti e mostrando i prodotti più rilevanti per ciascun utente.          

Come riesce a fare tutto questo?

La piattaforma Adabra utilizza un insieme di tecnologie proprietarie in grado di raccogliere dati provenienti da molteplici sorgenti. I dati provenienti da questi canali, vengono raccolti, aggregati e normalizzati così da renderne possibile l’utilizzo.

Si tratta di dati inerenti le azioni rilevanti che gli utenti effettuano navigando sul vostro sito web, informazioni riguardanti il vostro catalogo prodotti, le interazioni svolte dagli utenti con i canali pubblicitari su cui state investendo e molte altre informazioni per loro natura disomogenee.

Grazie alla propria tecnologia Adabra riesce a seguire il cliente:

  • su ogni canale (cross channel)
  • e attraverso ogni device (cross device)

Riuscendo a proporre un’esperienza coerente durante l’intero journey.

Propone un se t di moduli che automatizzano le attività di engagmente dell’utente:

-Web site personalisation: behavioral messages, product recommendations

-Trigger: email, sms, push notification, facebook pusch notificatione custom audience

-Customer service: strumenti per coadiuvare gli operatori del customer care

-Off-line: interazione con CRm, registratori di cassa

Adabra propone plugin perle più diffuse piattaforme e-commerce ma è strutturata al fine di poter offrire perfetto livello di integrazione anche con piattaforme custom.

Adabra rientra a pieno titolo tra le più importanti piattaforme di Marketing Automation, User Experience Personalizzation, Trigger actions, Predictive Advertising

Tutti i soci
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